Presentation
Arnaud Delannoy is an Assistant Professor in Marketing and joined EM Normandie in 2016. He holds a PhD in Management Sciences from the University of Rouen-Normandy obtained in 2015. His dissertation focuses on the construction of the social identity of the adolescent girl through the luxury brand. His main research focuses on luxury marketing, the construction of consumer identity, particularly through ÐÇ¿Õ´«Ã½ization, and the teenage target. Arnaud has held various positions at EM Normandie: Director of Processes and Program Quality, Director of the Bachelors programs, Head of the Marketing Department, Academic Director of the M2 Entrepreneurs program and Director of U3 Studies.
Professional experience
Since 2016 : professor in marketing, EM Normandie
2014-2015 : lecturer at International Management School, Geneva, Switzerland
Department
Marketing
Subjects taught
Consumer Behaviour
Marketing
Degrees
2015 : PhD in Management Sciences, Université de Rouen-Normandie