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Magali JARA

Magali JARA

Dubai

Associate Professor in Marketing 

Presentation

Magali Jara is an Associate Professor of marketing and she joined EM Normandie in 2024. She holds a PhD from the Université de Rennes 1, awarded in 2008 and an accreditation to supervise research (HDR) from the Nantes Université, awarded in 2020. Her research is dealing with retail brand equity, click and collect system, organic and local products. Magali Jara has published articles in top journals such as International Journal of Production Economics, Journal of Retailing and Consumer Services, Journal of Services Marketing.

Professional experience

Since 2024 : Associate Professor in Marketing, EM Normandie
2011-2024 : Associate Professor, Université de Nantes

Department
Marketing
Subjects taught
E-commerce International Negotiation International Project Management Digital Marketing Strategic Marketing
Degrees
2020 : HDR, Université de Nantes ; 2008 : PhD in Management Science, Université de Rennes 1

Publications

  • Jara, M 2020, ' La performance des distributeurs à travers les perceptions des consommateurs - Une approche par la grande distribution et les circuits alternatifs de distribution', Habilitation à Diriger des Recherches, Nantes Université, France.

    2020

    PhD Dissertation / Accreditation to Supervise Management Research

  • Jara, M 2008, ‘Conceptualisation et mesure du capital-marque de la marque de distributeur', Phd in Management Science, Université de Rennes 1, France.

    2008

    PhD Dissertation / Accreditation to Supervise Management Research

  • Vyt, D., Jara, M., Mevel, O., Morvan, T. 2022, 'Morvan N. “The impact of convenience in a click and collect retail setting: A consumer-based approach”, International Journal of Production Economics, vol. 248. FNEGE : 1 ; ABS : 3.

    2022

    Academic articles

  • Jara, M., Dufeu, I., Le Grel, L 2020, 'Mesure des facteurs de réabonnement à un système de paniers : le cas des produits biologiques solidaires', Décisions Marketing, vol. 100, issue 4, pp. 97-116. FNEGE : 3.

    2020

    Academic articles

  • Vyt, D., Jara, M. & Cliquet, G. 2020, 'Fusions et alliances dans la distribution : de la couverture territoriale à la coopétition', Decisions Marketing, vol. 97, issue 1, pp. 125-142. FNEGE : 3.

    2020

    Academic articles

  • Jara, M. 2018, 'Retail brand equity: measurements through brand policy and store formats', American Journal of Industrial and Business Management, vol. 8, issue 3, pp. 579-596.
     

    2018

    Academic articles

  • Jara, M., Vyt, D, Mevel, O., Morvan, T. & Morvan N. 2018, 'Measuring the customer benefits of the click and collect', Journal of Services Marketing, vol. 32, issue 4,pp. 430-442. FNEGE : 3 ; ABS : 2.

    2018

    Academic articles

  • Vyt, D., Jara, M. & Cliquet, G. 2017, 'Grocery pickup creation of value: customers’ benefits vs spatial dimension', Journal of Retailing and Consumer Services, vol. 39, pp. 145-153. FNEGE : 3 ; ABS : 2.

    2017

    Academic articles

  • Jara, M., Cliquet, G. & Robert, I. 2017, 'A comparison between economic and organic store brands: Packaging as a key factor of store brand equity', International Journal of Retail and Distribution Management, vol. 45, issue 12, pp. 1298-1316. FNEGE : 3 ; ABS : 2.
     

    2017

    Academic articles

  • Mevel, O., Morvan, T., Morvan, N., Jara, M. & Vyt, D. 2017, 'Le drive, service complémentaire ou cannibalisation de l’offre des services des GMS : Une analyse par le mix marketing et par le mix logistique', Logistique et Management, vol. 25, issue 2, pp. 119-130. FNEGE : 2.

    2017

    Academic articles

  • Vyt, D., Jara, M., Mevel, O., Morvan, T. & Morva,n N. 2016, 'Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire', Management & Avenir, vol. 93, pp. 141-160. FNEGE : 3 ; ABS : 3.

    2016

    Academic articles

  • Jara, M. & Durand, B. 2016, 'Les facteurs clés de succès du drive : Une approche par la logistique et le marketing', Logistique et Management, vol. 24, issue 1, pp. 17-28. FNEGE : 2.

    2016

    Academic articles

  • Jara, M. & Cliquet, G. 2012, 'Retail brand equity: conceptualization and measurement', Journal of Retailing and Consumer Services, vol. 19, issue 1, pp. 140-149. FNEGE : 3 ; ABS : 2.

    2012

    Academic articles

  • Jara, M. 2009, 'Le capital-marque des marques de distributeurs : une approche conceptuelle différenciée', Revue Française du Marketing, vol. 221, issue  1, pp. 47-61.

    2009

    Academic articles

  • Jara, M. 2009, 'Analyse des positionnements perçus et diffusés des marques de distributeurs', Gestion 2000, vol. 26, issue 5, pp. 109-122. FNEGE : 3.

    2009

    Academic articles

  • Morschett, D., Schramm-Klein, H., Hälsig, F. & Jara, M. 2008, 'The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty?', European Advances in Consumer Research, vol. 8.

    2008

    Academic articles

  • Vyt, D., Jara, M. & Louis, D 2024, 'Close to eyes…close to the heart', 27th Etienne Thil Congress, Montpellier, France.

    2024

    Academic communications

  • Vyt, D, Jara, M & Louis, D 2024, 'Comment les detaillants creent-ils de la valeur en developpant un assortiment de produits locaux ?', Etienne Thil conference, Montpellier, France, October 9-10.
     

    2024

    Academic communications

  • Vyt, D., Jara, M., Mevel, O., Morvan, T. & Morvan N. 2021, 'The impact of ǿմý convenience in omni-channel retailing: A consumer-based approach', Global Conference on Services and Retail Management, Florida, USA.

    2021

    Academic communications

  • Dufeu, I., Jara, M. & Le Grel, L. 2018, 'Les déterminants de la rétention des adhérents à un système de paniers alimentaires locaux', 13ème Journée du Marketing Agroalimentaire, International French Association in Marketing, Montpellier, France.

    2018

    Academic communications

  • Dufeu, I., Jara, M., Le Grel, L. & Le Du, M. 2018, 'Is questioning consumers about their behaviours intentions useful? ', 6th Fair Trade International Symposium, Portsmouth, England.

    2018

    Academic communications

  • Vyt, D., Jara, M., Cliquet, G. 2017, 'L’alliance ratée Système U – Auchan', the 20th Etienne Thil Congress, Roubaix, France.

    2017

    Academic communications

  • Dufeu, I., Jara, M. & Le Grel, L. 2017, 'Fidéliser les adhérents à un système de paniers bio : rôle et limites de l’engagement', FTSD – Fair Trade Sustainable Development, Agadir, Morocco.

    2017

    Academic communications

  • Mevel, O., Morvan, T., Morvan, N., Jara, M. & Vyt, D 2016, 'Le drive, service complémentaire ou cannibalisation de l’offre des services des GMS : Une analyse par le mix marketing et par le mix logistique', 11th International Research in Logistics and Supply Chain Management, Lausanne, Switzerland.

    2016

    Academic communications

  • Durand, B. & Jara, M 2016, 'Comment expliquer le succès du drive ? La logistique et le marketing, comme premiers éléments de réponse", 11th International Research in Logistics and Supply Chain Management, Lausanne, Switzerland.

    2016

    Academic communications

  • Jara, M. & Cliquet, G. 2009, 'Retail Brand Equity: A PLS Approach', the European Institute of Retailing and Services Studies  Conference (EIRASS), Niagara Falls, Canada.

    2009

    Academic communications

  • Jara, M. 2008, 'Conception et mesures du capital-marque des marques de distributeurs : une application au secteur de la grande distribution', the 24th International Congress of the French Association in Marketing (AFM), Paris, France.

    2008

    Academic communications

  • Jara, M. & Cliquet, G. 2008, 'Conceptualizing and measuring the retail brand equity', Society for Marketing Advances (SMA), St Petersburg, USA.

    2008

    Academic communications

  • Morschett, D., Schramm-Klein, H., Hälsig, F. & Jara, M. 2007, 'The influence of self-congruity, brand personality and brand performance on store loyalty', the European Conference of the Association for Consumer Research (EACR), Milan University, Italy.

    2007

    Academic communications

  • Jara, M. & Cliquet, G. 2007, 'Retail brand equity: a conceptual and differentiated approach', the European Association of Education and Research in Commercial Distribution Conference (EAERCD), Saarland, Germany.
     

    2007

    Academic communications

  • Morschett, D., Jara, M., Schramm-Klein, H. & Swoboda, B 2007, 'Retail brand personality and self-congruity: Influence on shoppers' store loyalty', the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik University, Island.

    2007

    Academic communications

  • Jara, M 2010, 'Le capital-marque des marques de distributeurs – Conceptualisation, mesure et stratégies des distributeurs', Saarland, Germany, European University Editions.

    2010

    Research books

  • Picot-Coupey, K., Cliquet, G., Jara, M. & Vyt, D. 2018, 'Management stratégique des entreprises de retail', in Retailing - Management et marketing du commerce, Cliquet G., Basset G. et Picot-Coupey K., Dunod. 

    2018

    Research books and book chapters

  • Jara, M 2018, 'La création de valeur de la marque de distributeur ou comment la MDD construit-elle son statut de marque ?', in Retailing et localisation, une approche multidisciplinaire, Rozenn Perrigot, Presses Universitaires de Provence, collection « Travail et Gouvernance ».

    2018

    Research books and book chapters

  • Jara, M., Troiville, J., Vyt, D., Cliquet, G. & Divard, R. 2018, 'Retailing mix, in Retailing - Management et marketing du commerce, de Cliquet G., Basset G. et Picot-Coupey K., Dunod.

    2018

    Research books and book chapters

  • Dari, L & Jara, M 2016, 'Les stratégies de coopétition dans la distribution', in Organisation, information et performance : les processus opérationnels au cœur de la gestion des entreprises, Meysonnier F. et Rowe F., Presses Universitaires de Rennes, p.35-48.

    2016

    Research books and book chapters

  • Jara, M 2024, '', Blog EM Normandie, October 25.

    2024

    Articles in professional journals