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davcik nebojsa

Nebojsa DAVCIK

Oxford

Associate Professor in Marketing

Presentation

Nebojsa S. Davcik is an Associate Professor of Marketing, and he joined EM Normandie in 2020. He has a PhD in Economics & Management from the University of Padua in 2010. His research interests are related to the broad field of brand and marketing management concepts, ǿմý transformation inquiry, and business ethics. Before he joined the PhD program at the University of Padua, he had worked as a market development consultant in the food industry for small and medium enterprises. He serves as an Associate Editor of Business Ethics, the Environment, & Responsibility and a member of the Editorial Advisory Board of the Journal of the Academy of Marketing Science, Journal of Business Research, and Journal of Product & Brand Management. Dr. Davcik was the co-guest editor of special issues in the Journal of Business Research (2016) and Journal of Product & Brand Management (2019), and the author of numerous journal articles and book chapters. He is an ad-hoc expert for the European Research Executive Agency and the Australian Research Council.

Professional experience

Since 2020: associate professor in marketing, EM Normandie
2012-2019: research fellow and sssistant professor of marketing, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisbon, Portugal 
2011-2012: visiting professor, London School of Commerce
2010-2012: managing director, FINAT d.o.o.

Department
Marketing
Subjects taught
International Marketing Digital Marketing Strategy
Degrees
2010 : PhD in Economics and Management, Università degli studi di Padova, Italy

Publications

  • Davcik, N 2010, 'Brand value drivers and performances: Evidence from the food industry', PhD in Economics and Management, Università degli studi di Padova, Padova, Italy.

    2010

    PhD Dissertation / Accreditation to Supervise Management Research

  • France, S., Davcik, N & Kazandjian, B. 2025, 'Digital brand equity: The concepts, measurement, antecedents, and future development', Journal of Business Research, vol 192, April. FNEGE : 2 ; ABS : 3.

    2025

    Academic articles

  • Davcik, N, Sharma, P & Markovic, S (forthcoming), 'Ethical Ramifications of the Dark Side of Business Practices in the International Business Area', Business Ethics, the Environment and Responsibility. FNEGE : 3.

    2024

    Academic articles

  • Fisar, M, Greiner, B, Huber, C, Katok, E, Ozkes, A, Davcik, N & al 2024, 'Reproducibility in Management Science', Management Science, vol. 70, issue 3, pp. 1343-20. FNEGE : 1 ; ABS : 4 ; FT50.

    2024

    Academic articles

  • Sharma, P, Chan, R.Y.K., Davcik, N & Ueno, A 2022,'Cultural differences in deliberate counterfeit purchase behavior', Marketing intelligence and Planning, Vol. 40 No. 1, janvier, pp. 121-137. ABS : 1.

    2022

    Academic articles

  • Davcik, N, Langaro, D, Jevons, C & Nascimento, R 2022, 'Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement', Journal of Product & Brand Management, Vol. 31 No. 1, janvier, pp. 163-174. CNRS : 4 ; FNEGE : 3 ; ABS : 1 ; HCERES : B.

    2022

    Academic articles

  • Davcik, N, Cardinali, S, Sharma, P & Cedrola, E 2021, 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, vol. 128, May, pp. 650-660.CNRS 2 ; FNEGE 2 ; ABS : 3.

    2021

    Academic articles

  • Sharma, P, Leung, T-Y, Kingshott, R, Davcik, N & Cardinali, S 2020, 'Managing uncertainty during a global pandemic: An international business perspective', Journal  of Business Research, vol. 116, pp. 188-192, August. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3

    2020

    Academic articles

  • Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS : 3.

    2020

    Academic articles

  • Davcik, N & Grigoriou, N 2019, 'How an unequal intra-firm resources distribution affect market share', Marketing Intelligence & Planning, vol. 38 No. 2, pp. 167-180.

    2019

    Academic articles

  • Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706

    2019

    Academic articles

  • Kingshott, R.P.J, Sharma, P, Hosie, P & Davcik, N 2019, 'Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements', Asia Pacific Journal of Management, vol. 36(1), pp. 135-160.

    2019

    Academic articles

  • Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.  

    2018

    Academic articles

  • Sharma, P, Davcik, N & Pillai, K.G 2016, 'Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance'. Journal of Business Research, vol. 69(12), pp. 5662-5669.

    2016

    Academic articles

  • Davcik, N & Sharma, P 2016, 'Marketing resources, performance, and competitive advantage: A review and future research directions'. Journal of Business Research, vol. 69(12), pp. 5547-5552. 

    2016

    Academic articles

  • Davcik, N, & Sharma, P 2015, 'Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A Brand Level Investigation', European Journal of Marketing, vol. 49(5/6), pp. 760-781.

    2015

    Academic articles

  • Davcik, N, da Silva, R.V & Hair, J 2015, 'Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research', Journal of Product and Brand Management, vol. 24(1), pp. 3-17

    2015

    Academic articles

  • Davcik, N 2014, 'The use and misuse of structural equation modeling in management research: A review and critique', Journal of Advances in Management Research, vol. 11(1), pp. 47-81.

    2014

    Academic articles

  • Davcik, N 2013, 'An empirical investigation of brand equity: Drivers and their consequences', British Food Journal, vol. 115 (9), pp. 1342-1360.

    2013

    Academic articles

  • Davcik, N & Rundquist, J 2012, 'An exploratory study of brand success: Evidence from the food industry'. Journal of International Food & Agribusiness Marketing, vol. 24(1), pp. 91-109.

    2012

    Academic articles

  • Boesso, G, Davcik, N & Favotto, F 2009, 'Health-Enhancing Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt', The Journal of Agrobiotechnology Management and Economics, vol. 12(2), pp. 155-166.  

    2009

    Academic articles

  • Alqahtani, A, Sharma, P, Davcik, N & Kingshott, R 2024, 'How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook', the Global Brand Conference, Edinburg, UK, April 22-24.
     

    2024

    Academic communications

  • Davcik, N & Sohier, R 2024, 'Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis', the 25th World Marketing Congress, Bel Ombre, Mauritius, June 25-29.
     

    2024

    Academic communications

  • Davcik, N, Zaman, M & Sharma, P 2022, 'The role of tourist expenditure in destination brand research', 15th Global Brand Conference, Sheffil, UK, May 4-6.
     

    2022

    Academic communications

  • Zaman, M, Davcik, N & Sharma, P (2021), 'Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy', Academy of Marketing Science 2021 Virtual Annual Conference, June 2-4.

    2021

    Academic communications

  • Davcik, N, Langaro, D & Nascimento, R 2019, 'Users’ perceptions of non-sponsored branded User generated content', 14th Global Brand Conference, Berlin, Germany, May 8-10.

    2019

    Academic communications

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', Competitive Dynamics Conference, Kingston, Canada, June 2-4. 

    2018

    Academic communications

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', 2018 Academy of Management Annual Meeting, Chicago, USA, August 10-14

    2018

    Academic communications

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', 21 World Marketing Congress, Porto, Portugal, June 27-29. 

    2018

    Academic communications

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', EURAM 18, Reykjavik, Iceland,  June 19-22. 

    2018

    Academic communications

  • Vaniala, L, Davcik, N Priem, R 2017, 'The Role of Consumers’ Responses in Inter-firm Competitive Dynamics', Academy of Management Journal “New Ways of Seeing” paper and idea development workshop, London, Ontario, Canada, June 2-3.

    2017

    Academic communications

  •  Davcik, N & Grigoriou, N 2017, 'How an unequal intra-firm distribution of dynamic marketing capabilities affect market share', IRMBAM 2017, Nice, France, 5-6 July. 

    2017

    Academic communications

  • Davcik, N & Grigoriou, N 2017, 'How an unequal intra-firm distribution of dynamic marketing capabilities affect market share', 12th Global Brand Conference, Kalmar, Sweden, 26-28 April.

    2017

    Academic communications

  • Ly, A, Esperança, J & Davcik, N 2016, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity'. European International Business Academy 2016 Conference, Vienna, Austria, December 02-04. 

    2016

    Academic communications

  • Davcik, N, Sharma, P & Grigoriou, N 2016, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance', 19 World Marketing Congress, Paris, France, July 19-23.

    2016

    Academic communications

  • Davcik, N & Sharma, P 2016, 'The role of product innovation in marketing performance: Empirical study in FMCG market', 19 World Marketing Congress, Paris, France,  July 19-23.

    2016

    Academic communications

  • Davcik, N & Turyna, M 2015, 'The Role of Brand Equity in Solving the Ambiguity of Firm Performance under Dynamic Conditions', 18 World Marketing Congress, Bari, Italy, July 14-18.

    2015

    Academic communications

  • Grigoriou, N, Davcik, N & Sharma, P 2014, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', 2014 AMS Annual Conference, Indianapolis, USA, May 21-23.

    2014

    Academic communications

  • Davcik, N & Grigoriou, N 2014, 'How dynamic marketing capabilities affect market share performance output: An innovative brand oriented approach', 17 World Marketing Congress, Lima, Peru , August 5-8. 

    2014

    Academic communications

  •  Davcik, N, Silva, R & Hair, J 2014, 'Brand value: a definition, conceptual and research design', 9th Global Brand Conference, Hatfield, UK, April 9-14.

    2014

    Academic communications

  •  Davcik, N, Silva, R & Hair, J 2014, 'Brand value: a definition, conceptual and research design', 9th Global Brand Conference, Hatfield, UK, April 9-14.

    2014

    Academic communications

  • Pantelic, D, Davcik, N, Zehetner, A & Gillpatrick, T 2013, 'Sustainability as a marketing doctrine (In different economic conditions)', Cross Cultural Conference, Graz, Austria. 

    2013

    Academic communications

  •  Davcik, N 2013, 'The role of brand equity and innovation in obtaining price premium', 8th Global Brand Conference, Port, Portugal, April 3-5.

    2013

    Academic communications

  • Davcik, N 2012, 'Price Premium: A Multi Research Approach in Branding', 41st Annual Conference EMAC, Lisbon , Portugal, May 22-25.

    2012

    Academic communications

  • Davcik, N 2010, 'Brand differentiation: A driver of the brand performance outputs', 6th International conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, April 9-11.

    2010

    Academic communications

  • Davcik, N 2009, 'Antecedents of Successful Brand in Enriched-Food Industry, Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st century', Academy of Marketing, Cambridge, England, September 1-3.

    2009

    Academic communications

  • Davcik, N 2009, 'Antecedents of Successful Brand in Enriched-Food Industry, Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st century', Academy of Marketing, Cambridge, England, September 1-3.

    2009

    Academic communications

  • Davcik, N 2009, 'Modeling the Brand Value: Brand Equity Approach, Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st century', Academy of Marketing, Cambridge, England, September 1-3.

    2009

    Academic communications

  • Davcik, N, Boesso, G & Favotto, F 2009, 'Innovation Drives Differentiation: Functional, Organic & Wellness Food in Italy', 5th Thought Leaders International Conference on Brand Management, Athens, Greece, April 6-7.

    2009

    Academic communications

  • Boesso, G, Davcik, N & Favotto, F 2008, 'Health-enhancing products in the Italian food industry: multinationals and SMEs competing on yogurt', 15th International Product Development Management Conference, EIASM, Hamburg, Germany, June 29-July 01.

    2008

    Academic communications

  • Davcik, N, Sharma, P & Grigoriou, N 2017, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance' in Marketing at the Confluence between Entertainment and Analytics, Developments in Marketing Science, P. Rossi (ed.), p. 13.

    2017

    Research books and book chapters

  • Davcik, N & Sharma, P 2017, 'The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market' in Marketing at the Confluence between Entertainment and Analytics, P. Rossi (ed.), p.273. 

    2017

    Research books and book chapters

  • Davcik, N & Grigoriou, N 2016, 'How dynamic marketing capabilities affect the market share performance output: An innovative brand oriented approach', Marketing Challenges in a Turbulent Business Environment, Developments in Marketing, Groza, M & Ragland, C,  (eds.) p.133.

    2016

    Research books and book chapters

  • Grigoriou, N, Davcik, N & Sharma, P 2016, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Obal et al. (eds.), p.813.

    2016

    Research books and book chapters

  • Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

    2015

    Research books and book chapters

  • Davcik, N, Boesso, G &Favotto, F 2010, 'Does Branding Drive Price Differentiation? Functional, Organic & Wellness Food in Italy', in Contemporary Issues in Brand Research, Christodoulides, Christodoulides, G, Veloutsou, C, Jevons, C, de Chernatony, L & Papadopoulos, N (eds.), ATINER, Athens, pp. 293-305. 

    2010

    Research books and book chapters

  • Davick, N 2021, '', Blog EM Normandie, April 13.

    2021

    Articles in professional journals